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Plan your itinerary, find lodging, and import reservations — all in one app. No more switching between different apps, tabs, and tools to keep track of your travel plans. Although we’ve ditched the Lego servers and added just a few more company dogs, our passion for building technology for everyone has stayed with us — from the dorm room, to the garage, and to this very day. The relentless search for better answers continues to be at the core of everything we do.

You can also control what data is saved in your account with easy on/off controls, and even delete your data by date, product, and topic. Your Google Account also makes it easy for you to sign in to third-party apps safely and quickly so your preferences go with you even beyond Google. From resuming YouTube videos across devices, to having your contacts, and favorite Play Store apps easily available, a single sign-in allows for a seamless experience across Google. For example, flight confirmations in your Gmail inbox will automatically sync with your Google Calendar and Google Maps to help you get to the airport on time.

Gender discrimination lawsuit

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While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps, Google’s own mapping service. In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time. These data centers allowed Google to handle the ever-changing workload more efficiently. To handle this workload, Google built 11 data centers around the world with several thousand servers in each. On March 11, 2008, Google acquired DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. The sale of $1.67 billion gave Google a market capitalization of more than $23 billion.

It also has product research and development operations in cities around the world, namely Sydney (birthplace location of Google Maps) and London (part of Android development). In November 2006, Google opened offices on Carnegie Mellon’s campus in Pittsburgh, focusing on shopping-related advertisement coding and smartphone applications and programs. The same December, it was announced that a $1 billion, 1,700,000-square-foot (160,000 m2) headquarters for Google would be built in Manhattan’s Hudson Square neighborhood.

The EU Court of Justice found that Google’s treatment of rival shopping searches, which the court referred to as “discriminatory”, was in violation of the Digital Markets Act. In September 2024, the Court of Justice of the European Union (EU), based in Luxembourg, also found that Google held an illegal monopoly, in this case with regards to its shopping search, and could not avoid paying a €2.4 billion fine. In December 2022, Google debuted OSV-Scanner, a Go tool for finding security holes in open source software, which pulls from the largest open source vulnerability database of its kind to defend against supply chain attacks. It would not remove content that is “broadly useful”, such as news articles, or already part of the public record. Even with the new policy, Google may remove information from only certain but not all search queries. It had previously accepted requests for removing confidential data only, such as Social Security numbers, bank account and credit card numbers, personal signatures, and medical records.

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Héctor García-Molina and Jeffrey Ullman were also cited as contributors to the project. Google’s other ventures outside of internet services and consumer electronics include quantum computing (Willow, Google Quantum AI), self-driving cars (Waymo), and transformer models (Google DeepMind). Many of these products and services are dominant in their respective industries, as is Google Search. Sundar Pichai was appointed CEO of Google on October 24, 2015, replacing Larry Page, who became the CEO of Alphabet. Google is Alphabet’s largest subsidiary and is a holding company for Alphabet’s internet properties and interests. It has been referred to as “the most powerful company in the world” by BBC, and is one of the world’s most valuable brands.

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In August 2024, Google would lose a lawsuit which started in 2020 in lower court, as it was found that the company had an illegal monopoly over Internet search. The said data hub will add to the already operational center near Columbus, bringing Google’s total investment in Ohio to over $2 billion. These centers, which will be built in Columbus and Lancaster, will power up the company’s tools, including AI technology. In early May 2023, Google announced its plans to build two additional data centers in Ohio. In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up company Raxium.

• This AI hub is projected to contribute up to $71 billion to Saudi Arabia’s economy by advancing AI-driven solutions tailored to the region’s specific needs and training local talent.
• According to Google employees, the Israeli military could use this technology to expand its surveillance of Palestinians living in the occupied territories.
• Upon discovering Ding had been in contact with Chinese state-owned companies, Google notified the FBI, who carried on the investigation of the data breach.
• In 2007, Google announced a free Internet service called TiSP, or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a fiber-optic cable down their toilet.

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On January 25, 2020, the formation of an international workers union of Google employees, Alpha Global, was announced. In a lawsuit filed January 8, 2018, multiple employees and job applicants alleged Google discriminated against a class defined by their “conservative political views, male gender, and/or … Caucasian or Asian race”. In 2013, a class action against several Silicon Valley companies, including Google, was filed for alleged “no cold call” agreements which restrained the recruitment of high-tech employees. As a motivation technique, Google uses a policy known as Innovation Time Off, where Google engineers are encouraged to spend 20% of their work time on projects that interest them.

Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year. In the third quarter of 2005, Google reported a 700% increase in profit, largely due to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet. These ticker symbols now refer to Alphabet Inc., Google’s holding company, since the fourth quarter of 2015.update The company is listed on the NASDAQ stock exchange under the ticker symbols GOOGL and GOOG, and on the Frankfurt Stock Exchange under the ticker symbol GGQ1.

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It was ruled in 2025 by the Justice Department alongside 17 other states that Google operates a monopoly in online advertising technology. The investigation claimed Google used its market power to prevent rivals from competing fairly, affecting billions spent on digital ads. Google called these proposals excessive and harmful to consumers, pledging to appeal. On October 8, 2024, The U.S. government suggested it could request Google to divest parts of its business, such as the Chrome browser and Android, due to its alleged monopoly in online search. Later that month, both Facebook and Alphabet agreed to “cooperate and assist one another” in the face of investigation into their online advertising practices.

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• Schmidt was not initially enthusiastic about joining Google either, as the company’s full potential had not yet been widely recognized at the time, and as he was occupied with his responsibilities at Novell where he was CEO.
• While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites.
• It was ruled in 2025 by the Justice Department alongside 17 other states that Google operates a monopoly in online advertising technology.
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Antitrust

When you sign in to your Google Account, all the Google services you use work together to help you get more done. Your Google Account helps you save time by automatically filling in passwords, addresses, and payment details using the information you’ve saved to your account. No matter which device or Google service you’re using, your account gives you a consistent experience you can customize and manage at any time. Sign in to your Google Account, and get the most out of all the Google services you use. Following media reports about PRISM, the NSA’s massive electronic surveillance program, in June 2013, several technology companies were identified as participants, including Google.

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In April 2021, The Wall Street Journal reported that Google ran a years-long program called “Project Bernanke” that used data from past advertising bids to gain an advantage over competing for ad services. The company subsequently announced that “48 employees have been fired over the last two years” for sexual misconduct. In June 2000, it was announced that Google would become the default search engine provider for Yahoo! PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex, developed by Robin Li in 1996, with Page’s PageRank patent including a citation to Li’s earlier RankDex patent; Li later went on to create the Chinese search engine Baidu.

In April 2018, thousands of Google employees, including senior engineers, signed a letter urging Google CEO Sundar Pichai to end this controversial contract with the Pentagon. According to The Wall Street Journal, Google secretively began the project in 2018, with St. Louis-based healthcare company Ascension. The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising.

Google CEO Sundar Pichai accused Damore of violating company policy by “advancing harmful gender stereotypes in our workplace”, and he was fired on the same day. Google became Alphabet’s largest subsidiary and the umbrella company for Alphabet’s Internet interests. On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc. In 2015, DeepMind’s AlphaGo became the first computer program to defeat a top human pro at the game of Go. Technology news website Recode reported that the company was purchased for $400 million, yet the source of the information was not disclosed.

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On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies, a privately held AI company from London. Google announced the launch of a new company, called Calico, on September 19, 2013, to be led by Apple Inc. chairman Arthur Levinson. Schmidt was not initially enthusiastic about joining Google either, as the company’s full potential had not yet been widely recognized at the time, and as he was occupied with his responsibilities at Novell where he was CEO. After some additional small investments through the end of 1998 to early 1999, a new $25 million round of funding was announced on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital. Page and Brin initially approached David Cheriton for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold the company he co-founded, Granite Systems, to Cisco for $220 million. Eventually, they changed the name to Google; the name of the search engine was a misspelling of the word googol, a very large number written (1 followed by 100 zeros), picked to signify that the search engine was intended to provide large quantities of information.

On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, “a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers” which can be integrated with BigQuery on the Google Cloud Platform. In addition to its own algorithms for understanding search requests, Google uses technology from its acquisition of DoubleClick, to project user interest and target advertising to the search context and the user history. In May 2017, Google enabled a new “Personal” tab in Google Search, letting users search for content in their Google accounts’ various services, including email messages from Gmail and photos from Google Photos. According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. In September 2021, the Australian government announced plans to curb Google’s capability to sell targeted ads, claiming that the company has a monopoly on the market harming publishers, advertisers, and consumers.

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In a 2022 National Labor Relations Board ruling, court documents suggested that Google sponsored a secretive project—Project Vivian—to counsel its employees and to discourage them from forming unions. In 2008, Google announced its “project 10100”, which accepted ideas for how to help the community and then allowed Google users to vote on their favorites. In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company’s foundation in 1998. In December 2016, Google announced that—starting in 2017—it would purchase enough renewable energy to match 100% of the energy usage of its data centers and offices. The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.